The Small Business Owner's Complete Monetization Guide

As a small business owner, you face specific challenges that generic "make money online" advice doesn't address:

• Social media marketing feels like a time sink with no ROI


• Doesn't know how to price ad placements on their business page


• Confused about the difference between organic reach and paid promotion


• Managing a business AND creating content is exhausting

Arocado was built with creators like you in mind. We understand that social media marketing feels like a time sink with no roi, and we've designed features specifically to solve this.

You want to:

1. Turn social media followers into a revenue stream
2. Attract more customers through strategic content
3. Earn extra income by promoting complementary brands

Let's break down how to achieve each one:

Turn social media followers into a revenue stream:
Start by connecting your WhatsApp account to Arocado. Once connected, you'll receive ad campaigns matched to your audience demographics. For most small business owners, the first campaign arrives within 24–48 hours of profile setup. Complete each campaign, submit proof, and get paid. It's that systematic.

Attract more customers through strategic content:
This requires building your metrics portfolio. Track your engagement rate, CTR, and conversion rate using Arocado's dashboard. As your numbers improve, Arocado's algorithm automatically matches you with higher-paying campaigns. Most creators see a 2–3x increase in campaign value within their first 3 months.

Earn extra income by promoting complementary brands:
Diversification is key to sustainable income. Expand to a second platform, explore UGC (User-Generated Content) work, and build a personal brand that attracts direct sponsor outreach beyond Arocado campaigns.

Here are the strategies that work best for your specific situation:

Strategy 1: Quick Wins (First 30 Days)

• Sign up on Arocado and complete your creator profile


• Connect your WhatsApp account for immediate ad matching


• Complete at least 5 ad campaigns to establish your trust score


• Expected earnings: ₦10,000–₦50,000 in your first month

• Add a second platform to increase campaign volume


• Build a content calendar mixing personal and sponsored content


• Engage with your audience to improve engagement metrics


• Expected earnings: ₦30,000–₦150,000/month

• Optimize your trust score to access premium campaigns


• Build direct relationships with advertisers


• Consider managing other creators through Arocado


• Expected earnings: ₦100,000–₦500,000+/month

Based on your profile, here are the platforms ranked by earning potential for you:

1. Whatsapp
Best for personal, high-trust audiences. WhatsApp Status ads get the highest CPM because your contacts know and trust you. Ideal if you have 500+ regular Status viewers.

2. Instagram
Best for visual-first niches like fashion, food, beauty, and lifestyle. Strong for building a professional creator brand that attracts premium partnerships.

Avoid these pitfalls that specifically affect small business owners:

• Waiting until you have "enough" followers — You can start monetizing with 500+ WhatsApp Status viewers or 1,000+ followers elsewhere. Waiting for 10K is leaving money on the table.

• Treating sponsored content as "selling out" — Your audience follows you because they trust your judgment. Quality ad placements that match your niche actually add value for your audience.

• Not tracking metrics — If you don't know your engagement rate, CTR, or best posting times, you're guessing instead of optimizing. Arocado tracks this automatically.

• Inconsistent posting — The algorithm (and brands) reward consistency. Posting 3 times per week every week beats 10 posts one week and zero the next.

• Ignoring your niche — Generic content attracts generic audiences. Niche down to attract the specific audience that brands want to reach, and you'll earn more per follower.

Essential tools for small business owners:

• Arocado — Automated ad matching, performance tracking, and instant payouts. Your monetization command center.


• Canva — Free graphic design tool for creating professional ad creatives and media kits.


• CapCut — Free video editing for TikTok and Instagram Reels. Essential for short-form content.


• WhatsApp Business — Business profile features, catalogs, and automated messages for professional creator presence.


• Google Sheets — Track your earnings, campaign history, and content performance manually as a backup.


• Notion — Content calendar, brand deal tracker, and creator workflow management (free for personal use).